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SUMMARY; CHARSET=UTF-8 :'Microtargeting: Reverse engineering of an ethical conundrum' presented by Prof Stephan Lewandowsky (University of Bristol)
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URL:http://www.exeter.ac.uk/events/details/?event=11992
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ATTACH: http://www.exeter.ac.uk/events/details/?event=11992
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DESCRIPTION; CHARSET=UTF-8 :There has been much concern about the “microtargeting” of political messages at individuals on social media based on sometimes sensitive personal characteristics that are inferred by the platforms from mundane data and activities. Evidence suggests that this type of microtargeted advertising, for example based on recipients’ personality, can be effective. http://www.exeter.ac.uk/events/details/?event=11992
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